Zak leads foodservice strategy and outreach at the Good Food Institute, advising some of the world’s largest food companies, restaurants, and retailers on business opportunities in the rapidly evolving fields of plant-based and cell-based meat, eggs, and dairy. Zak works with leading foodservice operators and restaurant chains to help increase the quality and quantity of their plant-based dishes by leveraging insights from the latest market and consumer research. He also consults on marketing and menu positioning best practices for plant-based offerings. An active member of the Effective Altruism community, Zak holds a B.A. in Business Management from Cedarville University, and joined GFI after several years of experience in sales and working with startups.