Sara Wirth is Content Director, Foodservice for Winsight Media, leading the Restaurant Business and FoodService Director brands. Prior to this role, Sara was the executive editor of Restaurant Business magazine, where she was responsible for driving the development and execution of the brand’s content and content strategy for the print and digital channels, as well as different events. As part of her role with RB, she covers the restaurant industry’s technology and off-premise trends, and also serves as RB’s Token Millennial. Prior to joining Restaurant Business, Sara was a cookbook editor for Publications International and was on the editorial team at Restaurant Business sister company Technomic, a market-research firm within the foodservice industry.
Sessions for Sara Rush Wirth
Option 5: Marketing - Ideas to Grow Your AudienceLocation: Atrium 3
Traditional print and TV marketing isn’t as effective as it once was, so operators are turning more to social and digital channels to expand their reach. But that’s not enough. Today’s consumers want to feel like brands know them and are speaking directly to them. But how can an operation speak to new guests when they’re just trying to acquire them? Operators share strategies for growing their audience through different marketing tactics.
Five Lessons from the Future 50
So much interest around the Future 50 comes from what type of concepts are on the list now. Not just which brands are the up and comers, but what are the new trends/categories rising up. This panel will feature from those type of concepts, with a conversation around what’s new and what could change the emerging chain world.
General Session Speaker
Sara Rush Wirth
Insights for Growing BrandsRequest an Invitation