Sam is the Director of Strategy at GroundTruth, the leading location platform. He is responsible for using location data to power market and consumer insights that enable GroundTruth’s customers to implement data-driven marketing strategies. Prior to joining GroundTruth, Sam was a senior consultant at Custora, a predictive analytics software company. He received a M.B.A. from the Wharton School and a B.A. from Colgate University.