Sam is the Director of Strategy at GroundTruth, the leading location platform. He is responsible for using location data to power market and consumer insights that enable GroundTruth’s customers to implement data-driven marketing strategies. Prior to joining GroundTruth, Sam was a senior consultant at Custora, a predictive analytics software company. He received a M.B.A. from the Wharton School and a B.A. from Colgate University.
Sessions for Sam Miller
Option 3: Technology - New Frontiers in Understanding Loyalty and Guest BehaviorLocation: Olympic 1
Given today’s increasingly competitive restaurant landscape, understanding guest behavior is challenging to grasp yet critical to succeed. Loyalty program data provides operators with meaningful insights, but information is limited to participants. In response, mobile technology and guest experience trackers are working together to provide operators with a more holistic—and realistic—view of their guests and their behavior outside the four restaurant walls.
In this session, we will showcase the marriage of attitudinal and behavioral data and will share some of the real-world consumer findings applicable to restaurant operators. Learn how the integration of these two approaches provides operators both the eyes and the ears to grasp the “what” and the “why” behind the occasion and brand loyalty.
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