Robert Byrne manages Technomic’s comprehensive consumer brand tracking program, which provides ongoing chain brand health and consumer attitude & usage tracking. He also specializes in crafting custom trend reports and presentations utilizing consumer, menu and industry insights. Byrne is an expert in interpreting the impact that current and emerging foodservice consumer trends may have on business, and helps clients tackle tough questions to better inform their strategy and approach.
Sessions for Robert Byrne
Option 3: Technology - New Frontiers in Understanding Loyalty and Guest Behavior
Given today’s increasingly competitive restaurant landscape, understanding guest behavior is challenging to grasp yet critical to succeed. Loyalty program data provides operators with meaningful insights, but information is limited to participants. In response, mobile technology and guest experience trackers are working together to provide operators with a more holistic—and realistic—view of their guests and their behavior outside the four restaurant walls.
In this session, we will showcase the marriage of attitudinal and behavioral data and will share some of the real-world consumer findings applicable to restaurant operators. Learn how the integration of these two approaches provides operators both the eyes and the ears to grasp the “what” and the “why” behind the occasion and brand loyalty.
How to Win Over 3 Key Demographics
Exploring broad consumer trends can lead to mixed messages, as different groups often behave in very different ways. Instead, this deep dive into three demographic groups that are critical to restaurants---millennial parents, Gen Z and Hispanics---will provide insights into their habits and preferences, as well as stealable ideas to get them in the door.
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