Natalie Anderson-Liu is Vice President of Brand at MOOYAH Burgers, Fries & Shakes. She leads all brand, marketing and communication efforts, including strategic planning, branding, and consumer insights, while supporting franchisees in their local efforts. A proven thought-leader, Natalie is recognized for providing innovative and effective strategies to drive the business forward. She is respected for her collaborative style and ability to bring together diverse perspectives.
With a master’s degree in communications from The University of Texas in Austin, Natalie worked for The Richards Group as Brand Planner and then spent five years with TracyLocke as Senior Strategic Planner. Working with such brands as Pizza Hut, Nokia, Zales and Fruit of the Loom, Natalie proved her talent for uncovering actionable insights and communicating them creatively to her audiences.