Chris LaRocca


Crushed Red

With more than 40 years of experience, Chris LaRocca is a veteran restaurateur and celebrated innovator. Developing, opening and managing restaurants is nothing new for Chris: he has been hugely successful with his own concepts and instrumental in the growth of many well-known restaurant brands.

Chris’s experience owning and operating his own restaurants, plus his experience with larger brands has given him unique insights into what operators need to succeed. While serving as Director of Franchise Operations for RomaCorp, Inc. – opening restaurants in South America, Europe, Canada and the Caribbean – he instructed franchise partners on how to maximize efficiencies to ensure a successful operation.

Currently, Chris is at the helm of his newest venture, Crushed Red, a fast-casual chopped salad and pizza restaurant. The award-winning concept has been a tremendous hit with multiple company owned restaurants and franchise locations opening at an exciting pace.