Abhi leads the Market Mapping capability at GP PRO and is responsible for Market sizing, Trending and POV work.
Abhi joined Georgia-Pacific in 2014, and since then has been instrumental in driving strategic insights and market knowledge internally and with key GP PRO customers.
Before coming to GP PRO, Abhi lead Consumer strategy and insights for iconic consumer brands like Axe, Dove, Vaseline, and Hellmann’s at Unilever. Before Unilever, Abhi lead brand strategy, communication and packaging work in the beer industry working at Heineken.
Abhi started his career in market forecasting with BASES and then worked at global research agencies like Research International (now TNS Global) supporting clients like PepsiCo, Diageo, and BP.
Abhi frequently publishes and speaks on the topics such as Mega trends, Segment trends and Digital trends.
He holds an MBA in Finance and Marketing from Boston College and a Bachelor of Engineering degree from University of Pune, India.
Abhi is married and resides with his wife and two daughters in Atlanta, Georgia.