Dr. Irwin Adam has worked on some of the most innovative experiential projects we’ve ever seen. The award-winning Wndr Museum in Chicago brings beauty and imagination together in immersive experiences. The Museum of Ice Cream reinvents a historic brand with sensory installations. The Stella Artois Sensorium engaged all five senses in a stunning dining event and transformed customers’ feelings about a luxury brand.

How can you create this same kind of magic for your business? In this fascinating talk, Dr. Adam expands on the concepts of “personalizing the personal” and experiential marketing. He looks at customer experience from an innovative new lens, opening your eyes to infinite possibilities. What can you do to wow and excite your customers? How can you develop and promote experiences that are truly innovative? How can you create a campaign that’s a historic event for your brand? How can you make your customers feel the emotional connection that’s triggered when something is just for them? Join Dr. Adam and prepare to see the game-changing power of customer experience.