In just three days, CRU delivers years of insights you won't get anywhere else
7:45am – 6:30pm

Registration and Information Desk

Location: Foyer
8:00am – 9:30am

Networking Breakfast

Location: 6th Level Amenity Deck
8:00am – 4:00pm

Product Gallery Sponsor Setup

Location: Griffin Ballroom
9:30am – 11:30am

Opening General Session

Location: Palm Ballroom
The Emerging Future: Building Future-Ready Organizations and High-Performing Cultures to Compete and Win in The Decade Ahead

As we enter the second decade of the 21st century, C-Store leaders prepare to face an unrelenting and continuously shifting landscape to scale and grow business. Today, change knows no boundaries, no borders, and no breaks. The impact of this can be felt as individuals’ fatigue under the weight of extreme ambiguity.

Seth will dissect how world-class firms, leaders, and sales producers are meeting the elevated expectations of more sophisticated and demanding customers by demonstrating an entirely new set of relationship competencies and intelligence gathering skills required to compete and win business in this new complex and competitive environment.


Trend Spotter, Workforce Strategist, and Management Renegade

Breakout Working Tables

After hearing from Seth Mattisons, we’ll break into tables and work together on real solving the top questions, concerns or issues facing challenges in our industries. Seth will be helping facilitate the discussion as he spends time with each group to work together as an industry. Ultimately, helping to bring real time actionable ideas to take back to your teams. 


Trend Spotter, Workforce Strategist, and Management Renegade

Leadership in the C-Store and Beyond

Hear from some of today's top leaders in the field.


Vice President of Marketing

Director of Store Operations

Vice President, Retailer Relations | Moderator
Winsight Media

11:30am – 12:30pm

Networking Lunch

12:45pm – 1:30pm

Innovation Forums (Choose 1 of 7)

The essence of CRU lies within the educational curriculum which will provide you with insights, key trends and data that will spark new ideas. Regardless of your sphere of responsibility within the convenience industry, you will find an Innovation Forum filled with hot topics and powerful take-aways. 

1:30pm – 5:30pm

Special Events (Choose 1 of 3)

More details coming soon!
Please be aware that capacity is limited and special events will be available on a first-come, first-served basis; pre-registration will be required for each activity.

You are also required to check-in for each special event at the special event desk before your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

5:30pm – 6:30pm

Cocktail Hour

Location: CRU Product Gallery

Explore new products and solutions while mingling with your peers as you enjoy appetizers and drinks in the CRU Product Gallery.

6:30pm – 7:30pm

Dinner on Your Own

Take the night to dine with peers or supplier partners at one of the many delicious restaurants options on property or nearby.